B2B: Benefits of Global Communication in Business


Many companies are looking to expand to a global level now as communication technologies become more intuitive and comprehensive. Items sold from all around the world may be manufactured, sourced and shipped to another part of the country, or from an entirely different country. This global expansion creates several benefits for B2B companies, helping them perceive the market and industry differently. It will likely influence your decisions in the future. The new global economy comes with benefits of global communications in business.

Wider Market
Global communication in business allows companies to search other places for cheaper materials, labor rates and finished goods. Products are no longer constrained to the same geographical area that speaks that the same language as you. With global business communication, a person in the Philippines can purchase your product as easily as someone from around your block. Through this, your sales will increase and your business will gain more revenues.

Cheaper Material and Labor
Global communication in business also allows companies to find cheaper materials and labor rates. Because of this, you can find places that offer similar products and services at a more competitive price. For instance, a computer programmer from India may write software cheaper than a programmer from Silicon Valley. You can save more to add to your bottom line.

Newer Product Lines
Through global communication in business, you can purchase and resell previously unavailable products. You can order, ship and sell them for a higher price, increasing your revenues. For instance, you may find floorings generated in China for a fraction of the cost, ship them overseas and sell them at a premium price.

Thanks to the Internet, global business communication is possible. This opens trade barriers and language impediments. Now, some of the companies’ functions may be effectively performed overseas by collaborating with foreign partners and outsourcing part of the tasks.

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Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

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