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Brand loyalty through quality supply chain management integration

 
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These days, it is nearly impossible to look at a modern, thriving business and pinpoint their secret to success. In today’s rapidly changing global market, such a high level of achievement can seem increasingly daunting. Many companies offer a superior product, knowledgeable staff, and even integrate software from an Enterprise Resource Planning provider, but go under within a year or two. So what is missing from the equation? Without a successfully integrated supply chain management system, it is nearly impossible to connect all of the dots in order to enjoy a solid, loyal clientele base for years to come.

How exactly can a company build customer loyalty while juggling the demands of changing technology, record-keeping, vendor contacts, carriers, staff, and every other element that goes into running a business? The SaaS model is a valuable and seamless solution that utilizes business management software to funnel information to each hub, providing a smoother flow than if a secretary were to manually send out memos for each step along the way.

However, if some glitch or break in the supply chain management service were to occur, the company would not be the only one suffering. Each moment of downtime for system maintenance or any other reason can lead to extreme frustration within a business’s customer base, costing valuable customer loyalty that can sometimes take years to build. Lost productivity can have a devastating effect, sending customers running to a company that can offer more consistent and dependable service.

The most valuable element in building strong customer loyalty is inertia. A customer’s brand trust, satisfaction, and commitment are crucial factors of brand loyalty. Maintaining this trust, this inertia, without suffering a break in service or workflow boils down to finding the right supply chain integration system. Collaborative commerce solutions such as Appterra have found a way to connect to a company’s business systems while taking care of integration services with trading partners at every step in the process, seamlessly. Hardware, software, network security and system monitoring are all wrapped up in this level of supply chain logistics management, with a guarantee that there will never be any downtime for any reason. Entrusting an ERP provider with an entire company’s supply chain process is a major undertaking, and not one to be taken lightly. It is important to choose a long-term solution that will not only ensure success, but will also work to build brand loyalty.

Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

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