Communication is Documentation (and vice versa)


Today, communication is the tool that is used as a record of every step taken. Each document is critical to ensuring that things happen the way they should. Each email sent represents the documentation which can be referred to if there’s a problem. That means that it is almost as important to have excellent communication services as it is to provide speedy order fulfillment. It’s not enough to do the job well, you’ve also got to provide almost constant communication that is both accurate and useful to all parties involved.

Nothing in supply chain systems and logistics works perfectly 100% of the time. Sometimes, what you need is to go back and look at an accurate paper trail that shows where a problem occurred. If you’re in the business of supply chain management or you work with a supply chain process that incorporates a number of logistics companies, having accurate documentation comes in handy. Naturally, paper trails are no longer on paper. They are digital, which means that any software you use needs to focus on communication as a tool for documenting transactions and interactions. You may not need paper, but sometimes you need a digital “paper” trail.

Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

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