Finding Unique Product Identifiers for your Products

Unique product identifiers

Anyone, who is trading online, is required to get product identifiers for their products. Marketplaces such as Google, Amazon, and even eBay are continually developing their websites. They now require more information about what is listed in their catalogues to manage them more easily. Thus, they oblige sellers to input unique product identifiers when they list their products.

What are the benefits of using unique product identifiers?

  • Successfully enlisting a product online does not only keep shoppers happy but also encourages them to make a purchase.
  • They help a business grow by improving traffic to its listings.
  • Major search engines are also using these identifiers to tie information about the products together in a more structured way. They are able to return listings for relevant searches easier and faster.
  • They allow marketplaces to understand what is in their catalogues better by structuring data on their websites to improve users’ experience.
  • They help create smarter offers for shoppers by driving features like product reviews.

When working with unique product identifiers, make sure that you do not approximate or invent any values. You can find your identifiers by referring to the GTIN in your product’s packaging, using the UPC Database website, and asking your manufacturer or distributor. You can also check Google Books or ISBNdb. Whichever way you take, make sure that your GTIN codes are correct to avoid identifier errors.

Unique product identifiers are administered and maintained by a non-profit organization – GS1 System of Supply Chain Standards. They include GTINs, EANs, UPCs and barcodes, which are used all around the world. Over 150 countries are already using the GS1 system and over 6 billion barcodes are scanned everyday around the world. Millions of trading partners all over the world are already using the standards for barcodes and product identification.

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Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

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