How to Explain Collaborative Commerce to a Lay Person


Most people are familiar with e-commerce. They understand what it means and how it works to achieve business success. However, many are not accustomed with c-commerce. C-commerce or collaborative commerce is actually the next stage of development of electronic business. It is considered as the replacement of e-commerce as it places supply chain management at a different light.

New to the ears of many, collaborative commerce can be difficult to introduce to laymen, including your mom. Many are still skeptical about it as they do not fully understand its value. So, how do you explain collaborative commerce to an average individual?

Let us first define the word. Collaborative commerce is a business strategy that views all elements as directly involved with the business. It is an online relationship and communication among customers, suppliers, employers and trading partners of different companies under the same industry. It is a new focus for businesses to become more profitable and competitive by promoting fresh insights from all involved parties. It even makes use of e-commerce to develop new, efficient ways of communication.

Now that we have explained the term, pitch in the advantages of the concept. Companies that are willing to implement collaborative commerce experience new cost efficiencies. They offer greater customer satisfaction and loyalty as well. They also streamline their business processes more effectively. Moreover, it greatly expands their revenue potential.

Collaborative Commerce is a realistic new option for businesses. The most innovative and progressive companies are already implementing it. The only problem is the lack of standards. Fortunately, Appterra offers a substantial solution. As the only supply chain integration service that implements collaborative commerce in the cloud, it connects you to over 130,000 trading partners.

With Appterra, you can connect to your partners seamlessly. It enables new ways of working through integrated mobile applications and careful planning. It understands that not all suppliers meet the requirements and perform accurately. So, it utilizes a standard basic language to minimize miscommunication along the supply chain. By standardizing the components, misinterpretations can be eliminated.

Thanks to the Internet technology, it is now possible to give limited access to programs and networks used by trading partners. It is relatively easy for them to log on to the chain and determine real-time state of orders to estimate when the next stage of procurement will occur. C-commerce destroys the barriers of culture and location for the ultimate prize of efficiency, lower cost, fewer errors and higher productivity.

Sign up for our weekly blog summary and newsletter!

Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

Related articles


Digital Disruption: A Business Challenge or an Opportunity?

Digital disruption has changed the game in the business industry. It has existed for years already, but do you really…

quality data

Death of Enterprise: The Consequences of Poor Quality Data

Quality data should be the top 5 priority of enterprises if they want to succeed. Many organizations struggle with poor…

How does SaaS Benefit Enterprises and IT?

The SaaS or Software-as-a-Service model offers many benefits to businesses of all shapes and sizes. It has become a great…

no comments

Leave a comment

Your email address will not be published. Required fields are marked *