Business to business (B2B) commerce is at risk for losing the spotlight in the world of eCommerce software. Thanks to open source, B2Bs can now address back office functions.
B2C has shown innovation and omni-channel initiatives that it is slowly grabbing the spotlight from B2B. Because of this, it is imperative for small businesses to adapt a flexible software immediately. Open source can make all the difference for mid market companies to satisfy both their suppliers and customers. In order to thrive in eCommerce, they need an open source B2B commerce platform.
The way mid-market businesses transact online looks bad. It is archaic. It has a poor design. Nowadays, buyers have higher expectations. They will conduct business with the same level of expectations on user experience. Thus, it is imperative for sellers in any industry to offer ease of use and navigation. They should make it easy for buyers to find what they are looking for. Moreover, they should promote visuals and ease of ordering.
From a technology standpoint, an open source eCommerce platform is the best option for mid market enterprises. It allows flexibility in creating a B2B brand and allows customization along the user interface. This improves online shopping experience and brand building. Since open source is continuously tested by developers, SMBs can save more and more on costs as they keep working with the system.
Open source has the ability to integrate within any kind of depth of an organization. Even old back office systems that do not allow customization can be integrated with open source. Because of this, more SMBs have been coming to the technology. Those that do not are left behind by their competitors as they find it more difficult to adapt new technology. They are relatively slow in adapting some technologies that work to the advantage of the B2B industry.