Supply chain management has come about as a result of the modernization of buying and selling, both on the side of the consumer and the retailer. As more people go shopping online, retailers have had to either increase their inventory or expect slow delivery times. And as we know, today’s consumers are not really willing to wait. With the prospect of delivery within a day or two for all kinds of items, any company that does not want to be saddled with the huge costs of a big inventory has come to rely on supply chain systems that include third party pick-and-pack services.
But as the service and delivery becomes more distant from the brand that the consumer is interfacing with directly, the need for precise record-keeping has also increased. Not surprisingly, consumers also expect to know just how long it will take for a delivery to happen, and they want to be able to track a package, especially if they’ve paid for expedited shipping. None of this is the equivalent of modern rocket science, but what is critical is the way communication happens between the consumer and all parties responsible for getting them what they’ve ordered.