The digital world is reshaping everything as we know it at record pace with practically no regard for whether anyone can keep up. But we are working hard to ensure we’re keeping up, and we understand how data collaboration’s trends are morphing the supply chain process. To keep customers, and build relationships and keep them, there is no doubt you must move with the trends. One of those trends that will keep your customers interested is sustainability.
The three Rs (redefine, reduce, reuse) are not for hippies but for everyone, and consumers increasingly want to do the right thing. In our dedicated efforts to connect with customers, it is imperative that we not only show them that they can trust us, but that we are also innovators in becoming more sustainable for the future.
The way to engage customers with sustainability is to show them that you are actively meeting environmental challenges head on, such as choosing suppliers that are dedicated to sourcing 100% sustainable packaging materials.
Inviting customers to be a part of the movement to create less waste while also reducing cost creates a win-win situation for all involved. You can show them how to make choices that are better for the environment and better for good business.
This is something you can witness with packaging in the mail that has “zero frustration packaging” or types of boxes that aren’t excessive or wasteful in the volume or number of boxes it takes to ship your delivery. Providing your company’s social and environmental impact reports and increasing desire for fair trade products is another example.
This also brings us around to the fact that the changes in data systems and communication will start behaving very differently and move toward a more collective approach, as opposed to a competitive approach.
Companies need to work together and within the system to work on fighting stuff like carbon emissions and deforestation. Showing that companies feel this is so important that they stop competing for the sake of the environment hits home with a customer that their choices also play a role in sustainability.
The customer witnessing companies taking responsibility for their actions and taking steps to regulate and innovate, benefits from the industry’s willingness to be completely transparent about their brands, product developments, and environmental impact. Companies can win respect (and more customers) by asking other companies they work with to meet their standards on sustainability, and brands that help cus-tomers make decisions that make them feel like they are doing right by the earth will flourish.
Purchasing and supply chain management are dependent on the demand of their customers, and the more love you show those customers, the more they keep returning to you. The more ways you can show them you are interested in efforts to produce less waste, the more current and innovative you are. This is good for your image, and it’s actually truly good for our environment. Don’t just talk about making innovative and money-saving changes. You’ve got to be active to stay on the cutting edge.