The Importance of a Responsive Website for your B2B eCommerce Company


B2B consumers are now behaving like their B2C counterparts in terms of using various digital resources for research. They are making their purchase decisions based on researches and validations of these digital resources. In order to tap into this rising type of consumers, you need to provide the best possible experience. You need to make sure that your B2B eCommerce website is optimized and ready for mobile. Here are three benefits of a responsive site to your B2B eCommerce company:

  • Better mobile experience A responsive website creates a better mobile experience. Customers are more likely to stay longer on your mobile site and are more likely to make a purchase. In the past, most customers do not buy on mobile devices. However, Black Friday and Thanksgiving have already disproved this theory. In fact, over 30% of sales are coming from mobile purchases.
  • Organic search benefits In 2015, Google added notifications to mobile search results to measure the mobile-friendliness of websites. It became one of the ranking factors. A responsive website makes it easier for Google and other search engines to rank and index your website, making sure that it receives mobile-friendly classification.
  • Account for all digital devices It is nearly impossible to design a mobile site that fits each and every device and keeps up with the new ones. But, responsive design allows you to account for different devices at varying sizes and operating systems. It covers all models of devices, allowing you to create a seamless experience for your buyers.

There are two ways to make your website mobile-friendly. First, you can create a separate mobile site. Second, you can use a responsive design. The former is developed to show specific content on mobile devices. The latter automatically displays your website’s content in the best format possible for every mobile device. Both makes your website mobile-friendly. However, a responsive website has far more benefits. Sign up for our weekly blog summary and newsletter!

Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

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