B2B consumers are now behaving like their B2C counterparts in terms of using various digital resources for research. They are making their purchase decisions based on researches and validations of these digital resources. In order to tap into this rising type of consumers, you need to provide the best possible experience. You need to make sure that your B2B eCommerce website is optimized and ready for mobile. Here are three benefits of a responsive site to your B2B eCommerce company:
- Better mobile experience A responsive website creates a better mobile experience. Customers are more likely to stay longer on your mobile site and are more likely to make a purchase. In the past, most customers do not buy on mobile devices. However, Black Friday and Thanksgiving have already disproved this theory. In fact, over 30% of sales are coming from mobile purchases.
- Organic search benefits In 2015, Google added notifications to mobile search results to measure the mobile-friendliness of websites. It became one of the ranking factors. A responsive website makes it easier for Google and other search engines to rank and index your website, making sure that it receives mobile-friendly classification.
- Account for all digital devices It is nearly impossible to design a mobile site that fits each and every device and keeps up with the new ones. But, responsive design allows you to account for different devices at varying sizes and operating systems. It covers all models of devices, allowing you to create a seamless experience for your buyers.
There are two ways to make your website mobile-friendly. First, you can create a separate mobile site. Second, you can use a responsive design. The former is developed to show specific content on mobile devices. The latter automatically displays your website’s content in the best format possible for every mobile device. Both makes your website mobile-friendly. However, a responsive website has far more benefits. Sign up for our weekly blog summary and newsletter!