How will “Mass Collaboration” Impact your Business in 2014 ?


In Don Tapscott’s book “Wikinomics” – Mr. Tapscott talks about several trends impacting our economies over the next several years. Some of these ideas are fairly consistent with other principles that we have seen evolve with the internet, but what’s unique is that today, these trends are truly starting to impact the behavior of very large corporations.    Those base principles, according to Tapscott are: Openness, Peering, Sharing, and Acting Globally.

The use of mass collaboration in a business environment, in recent history, can be seen as an extension of the trend in business to outsource: externalize formerly internal business functions to other business entities. The difference however is that instead of an organized business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and cooperate to improve a given operation or solve a problem. This kind of outsourcing is also referred to as crowdsourcing, to reflect this difference. This can be incentivized by a reward system, though it is not required. Source: Wikipedia

The real question we ask is how will these trends impact your business in 2014 ?   How will you truly connect with your trading partners, your customers ?   How will “Radical Openness” impact your ability to business ?

We believe that the world is evolving to a global, seamless network of interconnected trading partners.    If you’re not ready today, you will be left behind. C. Alsmiller, CEO Appterra

Most business systems are architected with the idea that they will operate inside a single corporation’s four walls.   In the future, systems must be architected to operate seamlessly across corporate lines.    Most of them aren’t ready – especially mid market companies.   Call us.  We’ll get you ready now.

Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

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