Appterra and ORO sign partnership agreement to provide seamless EDI and B2B connectivity between OroCommerce platform and Appterra’s B2B collaboration cloud solution.


April 4, 2016 – Hollywood, CA USA and Plano, Texas, USA

Today Appterra, Inc. and ORO Commerce announced a partnership agreement to extend the capabilities of the first open-source B2B ecommerce solution OroCommerce to Appterra’s network of global integration capabilities. Appterra will also implement, extend and manage OroCommerce solutions for its network of customers.

“We are thrilled to be working with the team at OroCommerce”, said Charlie Alsmiller, CEO of Appterra. “The need to provide seamless integration to the B2B eCommerce solution that OroCommerce is addressing to wholesalers is only growing and our partnership is uniquely positioned to address this on a global scale”.

“We are very excited about our partnership with Appterra. This partnership further validates our approach to B2B ecommerce and our ability to address the huge gaps exists in this market today” said Yoav Kutner CEO and co-founder of Oro. “Our partnership with Appterra and the integration with their robust supply chain integration service allows us to deliver solutions to SMBs that they did not have access to before”

About Appterra

Appterra provides managed B2B connectivity and EDI solutions for customers world-wide. Appterra is also widely recognized as a leader in GS1 standards, operating global GS1-based solutions for several customers all over the world.

Appterra, Inc. is the industry-leading provider of business-to-business (“B2B”) technology integration solutions that processes millions of mission critical transactions, simplify business processes and enhance collaboration among multiple global trading partners. At its core, the Company’s Smart Data Integration engine (“SDI Engine”) allows companies with disparate enterprise systems to conduct business as if they were on a single network. Appterra’s solutions are deployed as an integration-as-a-service (“IaaS”) business model and therefore provide a faster and more predictable ROI than traditional enterprise offerings.

About Oro

Oro, founded in 2012 by industry leaders in open-source business application development, is the company behind the suite of products including OroCommerce, OroCRM and OroPlatform.

OroCommerce, a pioneering B2B-focused e-Commerce software platform that will redefine the benchmarks for best-in-class customer experience practices. By providing a diverse range of capabilities such as personalization, localization, intelligent marketing tools, powerful reporting and ground-breaking segmentation, OroCommerce will deliver a truly B2C customer experience to the underserved B2B world.

Charlie Alsmiller

Throughout his career, Charlie Alsmiller has focused on customer problems in difficult industries such as Energy and Telecommunications. Prior to starting Appterra in 2005, Alsmiller was VP of Global Operations for Allegro Development, a leading provider of software for the energy sector. He has also served as president of OmniSpace Technologies, a leading SaaS provider that he founded in 1999. He spent over 10 years in the consulting world with Price Waterhouse and Deloitte Consulting, where he participated in a wide variety of projects for very high profile clients. Mr. Alsmiller holds a BBA from Baylor University in Management and Information Systems and a MBA from the University of Dallas in International Business. Specialties: Technology ventures, Enterprise Software, Contract Negotiation, International Operations, Private Equity, Product Management, Strategic Alliances, Software Implementation, Software Development

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